Award-Winning “The Storm Report” Marks 10 Years of Providing Weather Services to Radio

10 yearsMARCH 1, 2015, BURBANK, CA— Benztown Radio Networks announces that on Sunday, March 1, award-winning custom weather service The Storm Report celebrated 10 years of providing highest quality customized local weather reports and updates to radio stations across the U.S. Co-founded by meteorologist and broadcaster Dan Holiday on March 1, 2005, The Storm Report is produced by Dan Holiday Productions and syndicated by Benztown Radio Networks. The Storm Report currently provides 166 affiliates coast-to-coast with daily live and recorded weather forecasts and severe weather updates. The service is distinguished by its all-star team of veteran meteorologists, all of whom are experienced professional broadcasters with a combined 136 years of experience.


Dan Holiday, Meteorologist, President and Co-Founder of The Storm Report, said: “Everyone talks about the weather, but how our team presents the weather on radio is what makes it so compelling.  We are thrilled and humbled that so many stations have chosen The Storm Report to offer the best in broadcasting and in weather coverage to their listeners and communities.”


John Jenkinson, Farm Director for KBUF in Garden City, Kansas, said: “As one of the first affiliates of The Storm Report, I can say with certainty that it has become one of the most popular elements we air. The weather is amazingly fresh, captivating, and always sounds major market.”

Top Ten Tornado Days of 2014

You might say that 2014 was not an average year when it came to thunderstorms, tornadoes  and hurricanes.  Residents in Oklahoma always prepare for the worst each tornado season, but in 2014, only thirteen twisters were reported in the Sooner state.

For the second year in a row, the Atlantic hurricane season was below average.  There were ten tropical cyclones, eight of which became tropical storms.  Six storms became hurricanes and just two of those were Category 3 or higher according to the National Hurricane Center.  States like Florida and Louisiana who have bared the brunt of summertime storms were spared from damage again this year.

With Texas being large in size, it is no surprise that it had the greatest number of severe storms; 1290.  Of those, 61 were reported tornadoes.  Kansas came in second with 1231 severe weather events including tornadoes, large hail and high winds above 58 miles per hour.  Nebraska was the third ranking state with 1077.

The Storm Prediction Center rates the Top Ten Tornado Days of 2014.  

1)  April 28, 2014 – The biggest tornado outbreak of the year occurred across the South in Mississippi, Tennessee, Alabama, Kentucky and Georgia.  Severe weather broke out as early as April 26th and continued through April 29th.  There were 122 preliminary reports of tornadoes, the strongest being an EF-4 tornado that hit Louisville, Mississippi.  10 people were killed.

April 28, 2014 Tornado Coverage on WVUA-TV via You Tube – Richard Scott

2)  April 27, 2014 – Explosive thunderstorms development occurred during the late afternoon on this Sunday producing tornadoes across Nebraska, Iowa, Kansas, Louisiana, Arkansas, Mississippi and Missouri.  One person was killed in Quapaw, Oklahoma and Baxter Springs, Kansas when a twister created EF-2 damage.   A large and violent tornado also slammed into Mayflower and Vilonia, Arkansas.  The twister killed 16 and was rated an EF-4; the first violent tornado of the year.

3)  May 11, 2014 – Mother Day’s weekend was active with tornadoes across the nation’s heartland.  Nebraska, Kansas and Missouri were the hardest hit.  Eighty-percent of Orrick, Missouri, sustained heavy damage when a twister rated EF-2 produced estimated winds of 120 miles per hour.   Baseball-sized hail battered areas near Great Bend, Kansas.

4)  June 16, 2014 – One of the most picturesque supercells in years was the one which spawned the twin tornadoes in the Pilger, Nebraska, area.  There were 35 preliminary tornado reports across Nebraska, Iowa, North Dakota and Wisconsin.

5)  February 20, 2014 – While a blizzard was ongoing across Michigan and Wisconsin, plenty of warm moist air was in place across the Ohio and Mississippi River Valleys.  A large trough of low pressure combined with strong winds aloft produced an outbreak of severe storms.  Five people were hurt after a tornado caused a mobile home to overturn onto a vehicle in Deerborn, Missouri.  An EF-2 twister struck the northeast side of Fort Payne, Alabama causing damage to a factory and homes.  Another significant tornado hit Dublin, Georgia.

6)  October 13, 2014 – Severe weather broke out across the South including Louisiana, Arkansas, Tennessee, Alabama, the Florida Panhandle, Georgia and as far north as Illinois and Missouri.   An EF-2 tornado struck Ashdown, Arkansas killing at least one person.  Tornado damage also occurred in West Monroe, Louisiana.

7)  June 17, 2014 – It was the continuation of the severe weather outbreak one day earlier.  Residents were cleaning up following EF-4 damage in Pilger, Nebraska.  More tornadoes touched down across Northern Nebraska, parts of Iowa, South Dakota, Michigan, Montana and New York state.

8)  June 30, 2014 – There were 422 reports of severe weather including 28 tornadoes across Nebraska, Iowa, Missouri, Colorado, Illinois and Indiana.  4-inch diameter hail was measured in Rockwell City, Iowa.  Tracer, Iowa suffered EF-2 tornado damage.  There were 23 other EF-1 rated twisters from June 30-July 1.

9)  June 18, 2014 – South Dakota was under the gun for numerous tornado reports.  A large multi-vortex tornado was spotted near the town of Lane.  Several homes were damaged by a tornado east of Stephan, South Dakota.  Other tornadoes occurred in Colorado, Minnesota and Wisconsin.

10)  June 6, 2014 – There were 21 tornado reports across the High Plains, one of which caused damage east of Roggen, Colorado.   Twisters also occurred in Texas, South Carolina, Kansas, New Mexico and Nebraska.

In 2014, there were 331 tornadoes across the United States in the month of June, more than any month this year.  April ranked second with 220 tornadoes followed by May, July, and October.

Base Velocity vs. Storm Relative Velocity: What’s the Difference?

Weather radar now and days has become universal. Whether it be used on our phones, computers, or seen on television, doppler radar information can be retrieved anywhere. Though, I have often wondered how many people out there truly know what they are looking at. High radar signature values have been misinterpreted time and time again, and a key radar interface that is I feel is most often misinterpreted is the Base Velocity and Storm Relative Velocity interfaces that are available for consumers to use. Here are two radar images that I saved while tracking a tornadic supercell near Fayetteville, Tennessee on April 28th, 2014:


Base Velocity 0.5° interface. Radar image is a product of RadarScope.


Storm Relative Velocity 0.5° interface. Radar image is a product of RadarScope.










These radar images are two of the same scans, but on different panels. Both of these radar images are at a 0.5° tilt, which is the lowest scanning tilt that a WSR-88D (Weather Surveillance Radar – 1988 Doppler) can operate on. Note that WSR-88D radars have different horizontal tilt angles, of which 0.5° is the lowest. Other scan tilts are 1.5°, being the second lowest, followed by tilts approximately at 2.4° and 3.4°, being the second highest and highest scans, respectively. I’m bringing the angle tilts up due to the fact that the distance and height must always be taken into account when diagnosing radial velocity images, as well as the other doppler radar products. The doppler radar that retrieved these scans were the KHTX WSR-88D in Huntsville, Alabama. The lowest scan tilt was used in these images because the core of the storm was roughly 25 miles (40 kilometers) away from the location of the doppler radar. This means that the beam height was about 1,100ft above the ground, therefore detecting the low-level rotation within the supercell. Doppler radars cannot detect tornadoes. However, they can detect the rotation itself and in some extreme cases, tornado debris signatures (debris ball). So by using these two panels, which one works best for detecting rotation within thunderstorms?

Base Velocity panels scan and detect storm motion that propagates toward and away from the radar. The negative values that are detected is motion moving toward the radar (green) and the positive values that are detected is motion moving away from the radar (red). This goes for both Base Velocity and Storm Relative Velocity. The Base Velocity panels can detect not only the storm motion, but motions relative to the storm such as rotation, etc.

Storm Relative Velocity panels scan storms with the storm motion subtracted out. So for example, if a storm is propagating at a speed of 50MPH and has a 120MPH shear couplet, it will only detect the 120MPH shear couplet. This can be seen on the radar images at the top of the page. Storm Relative Velocity can deliver a more prominent verification of rotation within thunderstorms and can be deterministic for the issuance of tornado warnings by NWS personnel.

Cross-comparing both Base Velocity and Storm Relative Velocity can lead toward heightened confidence in determining whether or not a thunderstorm has rotation that could be capable of producing a tornado. In case you are wondering how to determine radar beam height and distance, use this simple equation:

height = (distance x tan(angle))

Plugging in the numbers of the distance of the storm you are tracking, as well as the scanning angle, can give you an idea of the height the beam is located. If a beam height is 10,000ft above the ground and you are seeing a strong rotation couplet, it is only detecting the mid-level rotation of the storm and not a tornado. Now, the question that everyone is probably itching to find out: Was there a tornado on the ground at the time those images scanned on April 28th, 2014? The answer: Yes. Dual-Polarized radar on the Correlation Coefficient panel detected debris being hurdled thousands of feet into the air and was also confirmed by storm spotters and law enforcement.


Correlation Coefficient 0.5° interface. Radar image is a product of RadarScope.

Not to digress from the original purpose of the blog, being the discussion between BV and SRV, but I felt it was necessary to show the Dual-Polarized CC panel to insert a point. There have been numerous other instances where there have been intense rotation couplets on radar, but no tornado. Here is another brief case of a tornadic supercell moving near Lubbock, Texas, on June 7th, 2014. Here is the image:


Storm Relative Velocity 0.5° interface. Radar image is a product of RadarScope.

Take notice to the intense gate-to-gate wind shear couplet, which was about 120-130MPH wind shear detected on the KLBB WSR-88D in Lubbock, Texas. This supercell was about 55 miles northwest of the radar position, so the wind shear detected in this scan was nearly 4,000ft above the ground. Eventually, about 10-15 minutes after these scans, the storm did go on to produce a brief tornado. But I consider this another instance where you can have an intense shear couplet, yet have no tornado.


Weather Soundings: What are they and how do they work?

You may have often wondered what exactly a weather sounding is. Meteorologists discuss them time and time again, especially during active weather periods. If you have not heard of a sounding or are elementary with understanding them, this blog will convey an in-depth analysis toward understanding how observed weather soundings work.

Observed Sounding Analysis from Tampa Bay, Florida at 12z (8am EDT) on August 14th, 2014. Image: SPC


Above is a sounding analysis that was observed in Tampa Bay, Florida, the morning of August 14th, 2014. First off, you will need to know what an observed sounding is and it is simply put: An observed sounding analysis is a view of the current state of the atmosphere at a given location. Weather balloons that are launched at any particular location, usually Weather Forecast Offices (WFOs) are launched at 12z and 00z every day. On some occasions, additional weather balloons are launched if the threat for hazardous weather is significant enough (i.e. May 20th, 2013, a special weather balloon was launched at 18z / 1pm CDT from the National Weather Service in Norman, Oklahoma, just a few hours before Moore, Oklahoma was impacted by an EF-5 tornado).

The following number labels on the sounding will be discussed below…

1) The first thing that is labeled on the observed sounding is the location code, date and time stamp of which the sounding was observed. TBW is the code for Tampa Bay. 140814 is the date, which translates to 08/14/2014. The next thing listed is the time stamp of the observation. In this case, it was 1200z. The “Z” stands for Zulu Time, or Universal Coordinated Time (UTC); they are the same. For brief reference for Zulu to regular time conversions, here is a table explaining the conversions:

12z = 8am EDT, 7am CDT, 6am MDT, 5am PDT

00z = 8pm EDT, 7pm CDT, 6pm MDT, 5am PDT

And when the transition back to standard time occurs, 12z and 00z relate to:

12z = 7am EST, 6am CST, 5am MST, 4am PST

00z = 7pm EST, 6pm CST, 5pm MST, 4pm PST

2) The second label on the observed sounding is the temperature and moisture profiles. Temperature appears as the red line and dew point appears as the green line. As the balloon ascends into the atmosphere, it records both the temperature and the moisture. You may notice that the temperature on this sounding increases with height (if the temperature is increasing, the red line will move to the right) before decreasing. This is a common occurrence within the boundary layer. The boundary layer for brief reference, is usually within the lowest two kilometers of the atmosphere and is where temperatures are most affected by strong day time heating and night time cooling, as well as winds being affected by friction of the Earth. Not to digress from the thermodynamic profiles on the sounding, but I needed to briefly mention the boundary layer for the next reason. The reason why sometimes the temperature may warm with height is called the Nocturnal Inversion. The Nocturnal Inversion is denoted by an increase in temperature with height and can often form on clear nights with relatively calm winds. When the sun rises, the temperature inversion begins to erode as winds start to pick up again due to an influx in temperature with the sun heating the surface.

3) The lines on the side of the sounding that are in different directions are called wind barbs. As the weather balloon ascends into the atmosphere, it records the wind speed in knots (1kt = 1.15mph). The wind barbs vary if the wind speed is weak, strong or significant. A barb will also face a different direction given the direction of which the wind is blowing. In wind shear environments, low-level winds may be blowing out of the south before turning with height to out of the northwest (sound familiar?). Here is an image that depicts the different wind speeds barbs may present on a sounding:


Wind barb velocity chart. Image: NOAA












4) Number four on the sounding is showing the pressure coordinates on the sounding. Each day, at any particular location on Earth, pressures vary. The pressure of 1000 millibars (mb) on the sounding was at a height of only 13 meters, equivalent to about 43 feet. As you ascend into the atmosphere, the pressure begins to lower. Did you ever notice the ear popping feeling when flying or driving high into a mountain? Same thing. The lower the pressure on the surface, the more likely precipitation and[or] storms are occurring within that area of the sounding.

5) On every observed sounding, just to the right of the pressure coordinates will be the heights measured in kilometers. The conversion to meters can be done if necessary. Notice that the 1-kilometer (3,280ft) height is below the 850mb pressure height, which indicates that the 850mb height is roughly just under one mile (5,280ft) above the surface. You can expect the boundary layer height to be roughly at or around the 850mb pressure height, especially at night when the boundary layer height lowers due to radiational cooling on the surface.

6) You’re probably wondering what #6 labels on the sounding, but incidentally there are two things that #6 is showing on the sounding. First, it is showing the LCL and then the LFC. The LCL is called the Lifted Condensation Level, where an air parcel becomes saturated as it rises. When this happens, it is the layer at which clouds form. The LCL on the 12z Tampa Bay sounding was right around 0.7-0.8km, or about a half mile above the ground. Low lifted condensation levels indicate that it was likely precipitating around that time. The LFC is the Level of Free Convection, of which the saturated air parcel becomes warmer than the surrounding air and can therefore rise freely which leads to the development of thunderstorms.

7) The previous information discussed in #6 leads right to #7 and that is the EL. The EL is called the Equilibrium Level and is ALWAYS above the LFC. The EL is the level at which a rising air parcel becomes equivalent to the surrounding temperature of the environment. It is also the height at which thunderstorm updrafts can no longer rise upward, and is usually a good indicator of cloud top heights.

8) Eight labels the Freezing Level of the atmosphere, or the FZL. Simply put, the freezing level is the altitude, or height, at which an air parcel plummets below freezing (0°C / 32°F). The freezing level can be critical during the winter in indicating whether or not precipitation will fall as rain, sleet, snow, or ice pellets.

9) Lastly, #9 labels the 0°C line on the sounding. This type of sounding is called a Skew-T, and the temperature lines are skewed at a 45° angle. It is important to trace where the temperature is at the bottom of the sounding and follow the 45° line to the red or green line to determine the actual dew point or air temperature. I have drawn it out on the following image. To determine the pressure height at which the freezing level is, simply just look over the pressure coordinates on the left side of the sounding and you can get an estimate of the pressure height at which the temperature reaches freezing. The same rule applies on finding any other temperature, including surface temperature. Remember, to determine temperature on a sounding, simply find the region on the red temperature line that you are looking for and trace a 45° line to the bottom of the sounding and you can determine the temperature.

8:14 temp #9

Determining temperature on a sounding, labeled here is the 0°C line to determine the freezing level altitude.


We will have further discussions on other aspects of weather and forecasting in the near future, including how to read and understand hodographs, station plots and much more. Stay tuned!

Flash Flooding/Severe Storms possible in Northeast Tuesday into Wednesday

The potential exists Tuesday into Wednesday for widespread flash flooding and severe thunderstorms across the Ohio River Valley into the Northeastern United States.


Quantitative Precipitation Forecast valid Monday 8pm EDT through Tuesday 8pm EDT. Image courtesy of: NOAA / NWS WPC


A distinct trough will migrate its way into the Ohio River Valley and Appalachia corridor overnight tonight and throughout the day Tuesday. Mid to upper-level flow will back to southwesterly as the trough advances into the region, bringing an inundation of moisture throughout the region. Ambient cloud cover will inhibit diabatic surface heating, so peak day time temperatures will only reach the lower to mid 70°F range across much of the region. Low-level theta-E advection (Theta-E is the amount of heat present in an air parcel) on consecutive NAM and GFS runs has been indicative of a strong southerly flow component, which could lead to some localized CAPE (measure of instability) at or around 1,000 – 1,500j/kg across the region in the vicinity of the warm front. That said, water loading is probable and heavy rain may occur within stronger storm clusters and[or] any severe storm that can initiate along the cold front as it propagates east.



Flood Outlook valid 2pm EDT Monday through 8pm EDT Tuesday. Image: NOAA / WPC


Flood Outlook valid 8pm EDT Wednesday through 8pm EDT Thursday. Image: NOAA / WPC











In addition to the flood potential, there is also a slight chance for severe thunderstorms across the area with the main storm modes being damaging winds and perhaps a brief tornado. Given the potential for water loading, this could increase downdraft CAPE, so eyes should be kept open for a wet-microburst or two within the stronger storms and[or] clusters of storms. Wind parameters from the low-levels to upper-levels will be strong, so the chances of the wind aloft mixing down to the surface will be heightened Tuesday afternoon across the eastern parts of the Ohio River Valley into the Northeast; severe wind seems to be the most apparent storm mode at this time.



18z NAM +24hr 500mb mid-level wind speeds valid 2pm EDT Tuesday. Image: College of DuPage


18z NAM +24hr 850mb low-level Theta-E advection valid 2pm EDT Tuesday. Image: College of DuPage











The atmosphere is looking to become completely saturated from the surface to low-levels tomorrow across the Mid-Atlantic and Northeast. Flash Flood Watches have already been issued for parts of New England into New York effective Tuesday night into Wednesday. This will be a multi-day event and the flood potential will exist over a spatiotemporal frame of 48-72 hours even after the rain has cleared. While the flooding looks to be minor, it does not take much to sweep a person away in a stream or creek. Always remember to have your NOAA Weather Radio charged and turned on when hazardous weather impedes your area.





NOAA “More Confident” About Below-Normal Hurricane Season

Information from NOAA Communications and External Affairs


Forecasters with NOAA’s Climate Prediction Center raised the likelihood for a below-normal season in today’s update to the Atlantic Hurricane Season Outlook. The update predicts a 70 percent chance of a below-normal season, a 25 percent chance of a near-normal season and only a five percent chance of an above-normal season. The probabilities in the initial outlook issued on May 22 were 50 percent, 40 percent and 10 percent, respectively.

“We are more confident that a below-normal season will occur because atmospheric and oceanic conditions that suppress cyclone formation have developed and will persist through the season.” said Gerry Bell, Ph.D., lead seasonal hurricane forecaster at NOAA’s Climate Prediction Center, a division of the National Weather Service. “Nonetheless, tropical

storms and hurricanes can strike the U.S. during below-normal seasons, as we have already seen this year when Arthur made landfall in North Carolina as a category-2 hurricane. We urge everyone to remain prepared and be on alert throughout the season.”

The primary factors influencing the increased chance of a below-normal season are:

Overall atmospheric conditions are not favorable for storm development. This includes strong vertical wind shear, a weaker West African monsoon, and the combination of increased atmospheric stability and sinking motion. These conditions mean fewer tropical systems are spawned off the African coast, and those that do form are less likely to become hurricanes. These conditions are stronger than originally predicted in May and are expected to last mid-August through October, the peak months of the hurricane season;
Overall oceanic conditions are not favorable for storm development. This includes below-average temperatures across the Tropical Atlantic, which are exceptionally cool relative to the remainder of the global Tropics. This cooling is even stronger than models predicted in May and is expected to persist through the hurricane season; and
El Niño is still likely to develop and to suppress storm development by increasing vertical wind shear, stability and sinking motion in the atmosphere.
The updated hurricane season outlook, which includes the activity to-date of hurricanes Arthur and Bertha, predicts a 70 percent chance of the following ranges: 7 to 12 named storms (top winds of 39 mph or higher), including 3 to 6 hurricanes (top winds of 74 mph or higher), of which 0 to 2 could become major hurricanes (Category 3, 4, 5; winds of at least 111 mph).

These ranges are centered below the 30-year seasonal averages of 12 named storms, six hurricanes and three major hurricanes. The initial outlook in May predicted 8 to 13 named storms, 3 to 6 hurricanes and 1 to 2 major hurricanes.

The Atlantic hurricane region comprises the North Atlantic Ocean, the Gulf of Mexico and the Caribbean Sea. NOAA’s seasonal hurricane outlook is not a hurricane landfall forecast; it does not predict how many storms will hit land or where a storm will strike. Forecasts for individual storms and their impacts will be provided throughout the season by NOAA’s National Hurricane Center.

The Climate Prediction Center also continued the El Niño watch today in its scheduled monthly El Niño/Southern Oscillation Diagnostic Discussion. Forecasters note that although sea surface temperatures across the central equatorial Pacific have recently returned to near average, this cooling is expected to be temporary. El Niño is now favored to emerge during August-October, and to peak at weak strength during the late fall and early winter. The likelihood of El Niño during August-October has decreased to 55 percent (from 75 percent in May), and its likelihood during the fall and winter has decreased to about 65 percent (from near 80 percent).

Man Struck By Lightning; Says It Was “Amazing”

Not everyone who get hit by lightning lives to tell about it.

So, you might call Robb Montejano lucky.

The Seattle man told that he was outside walking across a field and saw lightning, so he decided to record the storm with his camera phone.

In less than a minute after pressing record, Montejano saw more lightning and felt a jolt.

He says, “I just felt this surge of electricity go ‘boom’ through my body. The electricity flowing through my body. I can’t describe it. It was amazing.”

Firefighters responded to the emergency call on Sunday and say Montejano is doing fine; just a little shaken up.

Lightning is a killer in thunderstorms. The National Weather Service released this information regarding lightning safety:

Watch the video:

The Storm Report Announces Marketing Parnership with Warner Brothers Pictures for “Into The Storm”

Into The Storm

Contextual Marketing Program Will Promote Feature Film to Weather-Watchers Across 159 U.S. Radio Stations

AUGUST 1, 2014, BURBANK, CA—Benztown announces that the award-winning radio weather service, The Storm Report, has partnered with Warner Bros. Pictures to promote its upcoming feature film, “Into the Storm”, which opens Friday, August 8 in theaters nationwide. Through the integrated contextual marketing program, The Storm Report and Warner Bros. Pictures have sent “Into the Storm” prize packages and movie passes to its affiliate stations. These station affiliates will sell sponsorships to local advertisers in their markets for local on-air and online contest giveaways of the prize packages and movie passes. Throughout next week, a radio spot ( promoting “Into the Storm” will be embedded in The Storm Report Minute, which airs daily on all 159 radio station affiliates of The Storm Report. The Storm Report and its syndicator, Benztown Radio, will execute a variety of social media activations and online promotions to raise awareness of “Into the Storm” and the promotional partnership.

“Into the Storm”, from New Line Cinema, in association with Village Roadshow Pictures, is an action-packed disaster thriller of Silverton, a city ravaged by an unprecedented onslaught of the most furious twisters they’ve ever seen. The entire town is at the mercy of the erratic and deadly cyclones, even as storm trackers predict the worst is yet to come. Most people see shelter, while others run toward the vortex, testing how far a storm chaser will go for that once-in-a-lifetime shot. Told through the eyes and lenses of professional storm chasers, thrill-seeking amateurs, and courageous townspeople, “Into the Storm” throws you directly into the eye of the storm to experience Mother Nature at her most extreme.

The film was directed by Steven Quale (“Final Destination 5”), and produced by Todd Garner (“Zookeeper,” “Knight and Day”). “Into the Storm” will be distributed by Warner Bros. Pictures, a Warner Bros. Entertainment Company, and in select territories by Village Roadshow Pictures. “Into the Storm” is rated PG-13 for sequences of intense destruction and peril, and language including some sexual references. For more information, visit:

Storm Report provides daily customized weather forecasts around the clock, emergency weather coverage and severe weather updates for over 170 radio stations across the U.S. The Storm Report’s Radio Weather Team of top meteorologists is dedicated to watching the radar, scanning the skies, and being stations’ source for weather information. The Storm Report and The Storm Report Minute ( are produced by Dan Holiday Productions and are marketed and distributed by Benztown Radio Networks.

Dave “Chachi” Denes, President of Benztown, said: “We’re thrilled to work with Warner Bros. Pictures to promote their summer popcorn movie, “Into the Storm” through this creative marketing effort. We approached Warner Bros. Pictures with the idea to promote their film through The Storm Report and they have been terrific to work with. We’re especially excited to offer The Storm Report affiliates a perfect sponsorship opportunity to drive revenues for their stations and generate excitement around “Into the Storm”. It couldn’t be a better fit.”

Dan Holiday, President of Dan Holiday Productions and Meteorologist said: “Affiliates of The Storm Report recognize the value of reliable weather information and forecasts that their listeners and communities can depend on 24/7/365. Weather is one of the top two reasons listeners tune in to radio, and “The Storm Report” is known for a polished, professional and award-winning sound and works with each station’s programming department to include local events with its forecast to always deliver a hometown feel. This partnership with Warner Bros. Pictures is a first for us, and helps us to further engage weather-watchers and make them aware of a film that, as weather-lovers and meteorologists, we’re incredibly excited about.”

For more information, visit, or contact Masa Patterson at and at (818) 842-4600.

Polar Opposites: Weekly Radio Station Weather Face-Off


Like They Say…For Cooler And Drier, Don’t Go To Fort Myers!

It’s been hot and humid, thanks to relentless afternoon storms in the Fort Myers/Naples area. WJPT-FM PD Randy Sherwyn said, “Having grown up in Minnesota, I feel guilty when the weather is sunny and hot. Glistening pools and pineapple slushies are things I never had growing up.”

Meanwhile, an unusually strong cold front has brought much cooler temperatures this week to the Northern United States. KRPR-FM (Rochester, MN) PD Brian Taylor is savoring every bit of it. “Cooler? Anytime it isn’t snowing, we consider it a heat wave! It has been extraordinarily comfortable this summer; for once, Minnesota’s cold is a blessing!”

Revere, Massachusetts Tornado Video

This video from You Tube User Steven Vasco captured Monday’s tornado in Revere, Massachusetts.