As Severe Weather Season Hits the U.S., A Flurry of Radio Stations Turn to The Storm Report for 24/7 Custom Weather Forecasts and Updates

Gary
- 27 New Affiliates Grow The Storm Report By Nearly 25% in the Last Three Months -

MARCH 11, 2014, BURBANK, CA— Benztown Radio Networks today announced that nationally syndicated custom weather service The Storm Report has welcomed 27 new radio station affiliates in the last three months, a growth rate of nearly 25%. The Storm Report is an award winning radio weather service produced by Dan Holiday Productions, dedicated to providing 24/7 customized weather, with daily live and recorded weather forecasts and severe weather updates for radio stations across the U.S. The Storm Report now serves 143 affiliates coast-to-coast and is syndicated by Benztown Radio Networks.

Dan Holiday, Meteorologist, President and Co-Founder of The Storm Report, said: “We are beyond excited to welcome our new affiliates to The Storm Report. Weather is one of the top two reasons listeners tune in to radio, and The Storm Report is known for a polished, professional and award-winning sound. We work with each station’s local programmers to include local events with its forecast to always deliver a hometown feel. Our Radio Weather Team of top meteorologists is dedicated to watching the radar, scanning the skies, and being stations’ source for weather information. We provide customized forecasts around the clock, emergency weather coverage, and social media tools to engage local audiences.”

The Storm Report’s 27 new affiliates are:

WJPT-FM – Fort Myers, Florida
KKQY-FM – Hill City, Kansas
WYRC-FM – Spencer, West Virginia
KDEL-FM and KVRC-AM – Arkadelphia, Arkansas
KLXK-FM and KROO-AM – Breckenridge, Texas
KBGL-FM – Larned, Kansas
WPGU-FM – Champaign, Illinois
KHLT-FM – Wichita, Kansas
KKNI-AM – Wasilla, Alaska
KZKX-FM – Doney Park, Arizona
KFIX-FM – Plainville, Kansas
KKYZ-FM – Sierra Vista, Arizona
WJLI-FM – Paducah, Kentucky
KAYS-AM, KJLS-FM and KHAZ-FM – Hays, Kansas
KNOK-AM – Malvern, Arkansas
KRJE-FM – Fayette, Iowa
KMOQ-FM – Joplin, Missouri
KYXK-FM – Gurdon, Arkansas
KVGB-FM – Great Bend, Kansas
KWKQ-FM and KSWA-AM – Graham, Texas
KHOK-FM – Hoisington, Kansas
KWPS-FM – Caddo Valley, Arkansas

Scott Donovan, KHOK Program Director, Morning Show Host, Music Director and Director of Sales, Great Bend, Kansas, said: “In the 30 years I have been in this business I can tell you everything about the on air product has changed. Dan Holiday delivers the one thing everybody wants to hear on the radio, the LOCAL weather forecast. He makes the forecast worth listening to, with updates throughout the day. He is the one radio meteorologist that cares about one thing, delivering the weather in a quick, precise, easy to listen to manner. We have SOLD OUT every weather update we offer on 100.7 Eagle Country and that adds to our bottom line.“

Randy Sherwyn, Program Director/Mornings, Sunny 106.3, Ft. Myers/Naples, Florida, said: “The Storm Report provides short, concise and ACCURATE custom forecasts! It’s like having a staff of great sounding Meteorologists that costs me less per month than a part-timer! Super NTR!”

The Storm Report provides complete real-time weather information for radio stations across the U.S. and their listeners. For more information about The Storm Report, visit www.thestormreport.com.

To get The Storm Report for your stations, contact Masa Patterson at Benztown at mp@benztown.com or at (818) 842-4600. The show is available for cash or barter.

About Benztown

Benztown is an international radio imaging, production library, programming, and voiceover services company with over 1,900 affiliations on six different continents. In August, 2013, Benztown was recognized by Inc. magazine as one of America’s Fastest Growing Privately Held Companies, ranked at No. 983 on the exclusive Inc. 5000. With offices and studios in Los Angeles, New York, and Stuttgart, Benztown offers the highest quality imaging workparts for 20 libraries across 13 formats including AC, Hot AC, CHR, Country, Urban, Rhythmic, Classic Hits, Rock, News/Talk, Sports and JACK. Benztown’s industry-leading technology and proprietary web-based imaging solution, “Benztown Branding”, is used daily by nearly 1,200 radio stations worldwide. Benztown also provides custom voice-over and imaging services across all formats, including commercial voice-over and copywriting services. Benztown Radio Networks, a wholly owned subsidiary of Hollywood Radio Networks, is an international media syndication company providing unique, first-rate programming and features to radio stations and media companies.

Five Essentials of a Radio Weather Forecast

 

stock-footage-clouds-seen-through-the-window-of-jet-airplane-airplane-flies-above-the-weather
Weather is one of the primary reasons your listeners come to radio.  That is why it is important to communicate the forecast as effectively as possible.

 

 1.  Be Brilliant At The Basics.  Know what your listener is doing at the time you are delivering the forecast.  When waking up, the audience wants to know how to prepare for the day.  How cold or warm is it when they step out the door? Will there be dense fog, rain or snow?  Understanding how crucial your forecast is at the time it is being aired will help your station gain trust.

 

2.  Look Out The Window.  Often times, a simple weather disturbance can change a sunny sky to a cloudy sky rather quickly.  Or, cloud cover can often move out sooner than expected.  If you mention sky conditions within your forecast, it important to double check and look out the window, first.
3.  Extended Forecasts Must Be Compelling.  If you choose to give a 5-day forecast, avoid reading it verbatim from the weather wire.  After 48 hours, it all runs together unless you capitalize on something unique that will be changing.  Is there a big snowstorm coming?  Does the threat of severe weather loom?  Are you facing an extended period of triple digit heat?  It is much easier to say, “Thursday, you may need to dig out the coat because we fall below freezing for the first time this season.”

 

4.  Know When Your High Is Over.  In most locations the high temperature occurs in the late afternoon.  Adjust your forecast accordingly during that time of the day so you are no longer forecasting the high for the day when the temperature is already falling.

 

5.  Weather Does Not Stop On The Weekend.  Monday-Friday is without question prime time for radio listening.  With consolidations, many radio stations are automated in the evenings, overnights and weekends.  Some stations have chosen to nix weather on when the building is bare.  Even if the studio is empty, consider an on-call weekend schedule to have an announcer or weather service keep fresh sounding forecasts airing 24/7.

 

Texas Stations Team with The Storm Report

935203_544719135567273_1552150881_nJoe Graham, General Manager of Graham Newspapers Incorporated radio division, has announced adding The Storm Report for daily forecast updates.

The company handles four radio stations including KSWA-AM and KWKQ-FM in Graham, Texas.  Also, KROO-AM and KLXK-FM in Breckenridge, Texas, will be utilizing The Storm Report services as well.

KLXK is known as “K-Lakes” and airs a country music format.  1430 AM KROO is a gold-based adult contemporary station.  KSWA is an AM station featuring classic country while KWKQ serves Graham, Texas with classic hits.

 

Paducah’s “Jelli” Joins The Storm Report

Jelli

The Storm Report, 24/7 Customized Local Weather brings it’s ’round the clock forecast service to Paducah, Kentucky.

WJLI-FM is known as “Jelli 98.3″.  The unique format allows listeners to choose what music they want to hear but placing their votes online.  Program Director Phil Reeder launched The Storm Report’s weather on Monday, November 4th.

Jelli 98.3  is an FM station with 100,000 watts of power has a signal that covers Eastern Missouri, Southern Illinois, Northwestern Tennessee and Western Kentucky.

NWS Survey Details of Wayne, NE Tornado

Radar at 523pm - Wayne, NE tornado

Radar at 523pm CT Friday Oct, 4, 2013 – Wayne, NE tornado

The NWS in Omaha, NE has issued their preliminary damage survey for the massive tornado that moved through Wayne and Dixon Counties on Friday evening (October 4).  EF3 and EF4 damage was found in the eastern side of the town of Wayne and EF3 damage south of town.  Numerous reports of damage EF0, EF1 & EF2.

 

Here is the overall damage path:

Overall path

KML file from the NWS overlayed in Google Earth (Click pic for larger view):

Two homes south of Wayne sustained EF3 damage.  Most walls were collapsed with the exception of interior rooms:

From damage survey KML file

From damage survey KML file

 

Home Damage 1

 

Home Damage 2

 

The tornado then moved toward the east side of Wayne, NE:

Wayne, NE Damage from NWS Omaha

Close up Wayne, NE Damage Path from NWS Omaha

 

EF4 damage was found –  Total destruction of the building:

EF4 Damage Wayne, NE

 

EF3 damage to mattress pad factory:

Mattress pad factory

 

Full stats from the NWS Omaha:

EF SCALE RATING:         EF-4

ESTIMATED PEAK WIND:     170

PATH LENGTH/STATUTE/:    19

PATH WIDTH/MAXIMUM/:     1.38 MILES

FATALITIES:              0

INJURIES:                15

 

START DATE:              OCTOBER 4…2013

START TIME:              512 PM CDT

START LOCATION:          8 SW WAYNE/WAYNE COUNTY/NE

START LAT/LON:           42.128/-97.077

 

END DATE:                OCTOBER 4…2013

END TIME:                551 PM CDT

END LOCATION:            6 NNW WAKEFIELD/DIXON COUNTY/NE

END LAT/LON:             42.351/-96.891

 

THIS VIOLENT TORNADO STARTED 8 MILES SOUTHWEST OF WAYNE NEBRASKA

AND FLATTENED CORN CROPS AND TORE OFF LARGE LIMBS OF SOME TREES.

GAINING STRENGTH AS IT HEADED NORTHEAST…THE STORM STRUCK A

FARMSTEAD ABOUT 4.5 MILES SOUTHWEST OF WAYNE. BARNS AND SHEDS WERE

SEVERELY DAMAGED OR DESTROYED.  THE TORNADO BECAME VERY WIDE AT THIS

POINT…NEARLY 1.25 MILES WIDE.  ABOUT 2 MILES SOUTH OF WAYNE THE

TORNADO SEVERELY DAMAGED A FARMSTEAD AND THEN CAUSED STRONG EF-3

DAMAGE TO TWO HOMES ALONG HIGHWAY 15.  THE TORNADO THEN MISSED THE

DOWNTOWN AND RESIDENTIAL DISTRICT OF WAYNE AND SEVERELY DAMAGED A

SOFTBALL COMPLEX ON THE SOUTHEAST SIDE OF TOWN.

 

THE MOST SIGNIFICANT DAMAGE OCCURRED IN THE INDUSTRIAL PARK AREA ON

THE EAST SIDE OF WAYNE.  NUMEROUS METAL BUILDING STRUCTURES…SOME

OF THEM QUITE LARGE…SUSTAINED SERIOUS DAMAGE OR WERE MANGLED INTO

RUBBLE.  IT WAS HERE THE TORNADO WAS RATED EF-3 WITH A COUPLE SMALL

POCKETS OF LOW END EF-4 DAMAGE.  THE TORNADO THEN CROSSED NEBRASKA

HIGHWAY 35 AND TOOK DEAD AIM ON THE WAYNE MUNICIPAL AIRPORT.  TWO

HANGERS WERE FLATTENED.  SOME PRIVATE AIRCRAFT WERE TUMBLED AND

RIPPED UP. THE AUTOMATED WEATHER OBSERVING STATION AT THE AIRPORT

WAS TORN UP AS WELL. CONTINUING NORTHEAST…THE TORNADO STRUCK

ANOTHER FARMSTEAD AND CAUSED EF-2 DAMAGE TO A HOME.  CROSSING INTO

DIXON COUNTY…THE STORM CONTINUED TO DAMAGE TREES….CROPS…AND

FARMSTEADS UNTIL NARROWING AND DISSIPATING 6 MILES NORTH NORTHWEST

OF WAKEFIELD.

 

THE STORM SURVEY INVESTIGATION IS STILL ONGOING AND SUBJECT TO

FURTHER COORDINATION WITH LOCAL EMERGENCY MANAGEMENT AGENCIES.

 

 

 

 

5 year Anniversary of Record breaking Tornado in New England

Epsom, NH - Photo courtesy of the NWS

Epsom, NH – Photo courtesy of the NWS

On July 24, 2008 a tornado made a trek of 50 miles through the state of New Hampshire.  This was the longest continuous path on record in New England.

The NWS tornado survey reports that there was damage in 11 New Hampshire communities.  There was a mix of EF1 and EF2 damage noted.  Thousands of trees were downed and numerous houses and other structures were damaged or destroyed.

There was one fatality in the town of Deerfield.  57 year old Brenda Stevens was killed in her home while protecting her infant grandson.

Man Suffers Shock During Thunderstorm

Dale Gray suffered a lightning strike on Friday.  Image from Bangor Daily News.

Dale Gray suffered a lightning strike on Friday. Image from Bangor Daily News.

They say that timing is everything.

A strong thunderstorm was rumbling across Woodville, Maine, on Friday night.  That is where Dale Gray, a 52-year-old truck driver lives.

Gray decided he would turn on his home’s electrical generator in his garage, during the storm.  Meanwhile, a lightning bolt came down on the opposite side of his street, Energy Drive.

“(The surge) threw me across the room and it made me swear,” Gray told Bangordailynews.com.

Gray’s neighbor across the street fared worse.  The lightning bolt hit his home as well, and singed the man’s left forearm.

Both men were treated an released at a nearby hospital and will be fine.

Gray says that trying to get the generator started during a storm was “dumb” and the next time he hears thunder, he will leave it alone.

Two Men Make Amazing Recovery After Being Struck By Lightning

Image from Ejay Williams.

Image from Ejay Williams.

Taking a direct hit from lightning usually doesn’t have a good outcome.  This story has a good ending, however.

19-year-old Connor Benson and his 23-year-old friend Alex Steele of Annapolis, Maryland are now in good condition after lightning strikes on a nearby beach stopped their hearts.

The two men rushed out to the beach to secure some boating equipment during a storm.  WJZ-TV in Baltimore reports that as they were standing in wet sand, a lightning bolt struck nearby.

Neighbors, including a doctor saw what happened and rushed to them to begin CPR.

Both men were taken to Anne Arundel Medical Center where they were barely alive.  Doctors put them in a medically-induced coma.

“When you put them in a deep coma, the brain is very metabolic and active and by slowing the brain down to a point where it’s barely working, you decrease how much glucose it uses and hopefully decrease how much damage incurs while it did not get the oxygen or the flow that it needed,” said Dr. Keith Goulet of Anne Arundel Medical Center.

Benson and Steele both awoke from the coma on Friday.  The family says they have slowly begun to speak and walk and are showing signs of returning to normal.

Man Takes Plenty of Heat for Running in ‘Darth Valley’

darthchallengeStar Wars fans rally behind Jonathan Rice every year.  Why wouldn’t they?  He’s risking his health by running in the hottest spot in the country while dressed as Darth Vader.

Rice is a Star Wars buff himself.  He created the Darth Valley Challenge, a personal challenge to run a mile through Death Valley at the height of its heat.

On Sunday, Rice made the mile run in 6 minutes and 36 seconds when the temperature was a balmy 129 degrees.  This year’s goal was to set a new Guinness World Record for the hottest verified run.

Below, watch Rice’s first run in July 23, 2010.

 

Tornadoes Touch Down in the Northeast

stormResidents continue to clean up today after severe weather slammed the northeast part of the country on Monday.

Survey teams with the National Weather Service confirmed an EF-0 tornado touched down in Berkeley Heights, New Jersey.  The twister was on the ground for about 10 minutes and carved a 4.8 mile path into New Providence and Summit.

Meanwhile, in Hartford County, Connecticut, a tornado touched down on Monday as well causing damage to 20 acres of tobacco plants.   Winds were estimated at 86 miles per hour, rating it as an EF-1.  No one was hurt.